Optique

PARADIGM SHIFT FOR DATA ACCESS

Optique is biggest the EU project ever coordinated by the University of Oslo.
Essenz was commissioned to create the full branding program. The identity system is based on a 3D Cube that assumes the shape of a hexagon. To represent the complexity of big data we repeted this 3D cube to form a grid. Over the grid we added strong flat colors in order to develop icons and all other brand applications. 

ACCESS TO BIG DATA